If you had $10 million, how would you promote the Tablet PC?
Loren asks, "If you had $10 million, how would you promote the Tablet PC?"
With a $10,000,000 advertising budget aimed at consumers, you can come up with a decent plan for public impact. What would you chose to do? Not as the sole promotion but as a big bang promotion?
This is always a fun brainstorming exercise. You've seen either he, Layne or I go through this in the past. Loren mentions the "Blog for a Chance to Win a Tablet PC" idea that we've tossed around several times over the last couple of years and it's still one of my favorite ideas. I also whole heartedly agree with focusing on the PC sales channel in the U.S. market -- resellers, VARS, system integrators, consultants, etc. I'd like to see part of it go to a 60/40 coop advertising fund with partners. He's learned this lesson well. Good thing he's my brother
Essentially the idea can be broken down into: 1) allowing those who already have interest to express their interest, 2) which in turn generates new interest through word of mouth, and 3) developing a sales channel for the new mindshare to be converted to sales. (Source: Lora and Loren, WhatIsNew)
_________________
Chris De Herrera
Webmaster
http://www.tabletpctalk.com
http://www.pocketpcfaq.com
http://www.pocketpctalk.com
http://www.mobilitytalk.com