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[ChrisD]

If you had $10 million, how would you promote the Tablet PC?

Loren asks, "If you had $10 million, how would you promote the Tablet PC?"

With a $10,000,000 advertising budget aimed at consumers, you can come up with a decent plan for public impact. What would you chose to do? Not as the sole promotion but as a big bang promotion?

This is always a fun brainstorming exercise. You've seen either he, Layne or I go through this in the past. Loren mentions the "Blog for a Chance to Win a Tablet PC" idea that we've tossed around several times over the last couple of years and it's still one of my favorite ideas. I also whole heartedly agree with focusing on the PC sales channel in the U.S. market -- resellers, VARS, system integrators, consultants, etc. I'd like to see part of it go to a 60/40 coop advertising fund with partners. He's learned this lesson well. Good thing he's my brother

Essentially the idea can be broken down into: 1) allowing those who already have interest to express their interest, 2) which in turn generates new interest through word of mouth, and 3) developing a sales channel for the new mindshare to be converted to sales.  (Source: Lora and Loren, WhatIsNew)

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Chris De Herrera
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